Somoina Kimojino appointed as Homeboyz’s General Manager

Somoina Kimojino has been appointed as Homeboyz Radio General Manager with immediate, the Board has announced.

“Somoina is one of the most respected executives in the media industry in the region, and she brings with her a wealth of knowledge and networks in the radio and events business,” the board said in a statement.

“We are excited about her joining the business to take Homeboyz Radio to leadership in Kenya and the region,” board chairman Myke Rabar said.

Until this appointment, she was Acting Managing Director at Capital FM following the exit of Cyrus Kamau in May last year.

“She will report to the Board and is tasked with doubling the listenership of Homeboyz Radio
amongst Kenya’s millennials, drive the station’s events business, build brand partnerships and
deliver significant profitability for the business” Rabar added.

Kimojino, joins the company from Capital Group Limited, where she was Managing Director. She has worked in the radio and events business for the past fifteen years in various positions, including Director of Programmes at Capital Radio and Head of TV at CNBC.

“I am excited to take Homeboyz Radio to the next level. I am focused on making it the leading truly integrated next-generation radio, online and event business in Africa,” she said.

Somoina Kimojino

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